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Custom domain / Proxy (EN)

Why use a custom domain for your CASABLANCA Booking Engine?

When guests book a room, trust and brand consistency mean everything! Sending a customer from your beautifully designed website at yourhotel.com to a long, complicated URL like bookingengine.casablanca.at/de/b745defa .. can cause friction and confusion.

Using a custom domain (like booking.yourhotel.com) solves this by providing:

  • A unified professional look: Your guests never feel like they have left your website. The branding remains seamless from the moment they browse rooms to the moment they pay.

  • Higher conversion rates: Marketing data consistently shows that users are more likely to complete a checkout process when the URL in their address bar matches the brand they originally trusted.

  • Cleaner marketing links: Short, branded links are much easier to share on social media, in email campaigns, or on print materials.

Why you need a proxy (not just a redirect)

A standard domain redirect simply bounces the user to the long third-party URL – completely defeating the purpose of having a custom domain in the first place.

To keep the user's browser locked onto booking.yourhotel.com while they browse, you need a Reverse Proxy. This setup securely fetches the booking engine in the background while masking the complex URL from the user.

Crucially, because guests are entering sensitive personal and payment data, this connection must be secured with an SSL Certificate. If you simply try to mask a site without a proper SSL setup, browsers like Chrome or Safari will block the page and display a massive "Not Secure" warning. By using Cloudflare to handle this proxy, the SSL certificate is generated and managed for you automatically, ensuring an end-to-end encrypted, safe transmission for your guests.

→ For more information, see: Proxying your Booking Engine through Cloudflare