Tracking and Analytics for the CASABLANCA Booking Engine
The CASABLANCA Booking Engine is a highly secure SaaS solution for hotel distribution, processing personal data and payment information. As a technology provider, our highest priority and commitment is to reliably protect hoteliers and their guests from data protection violations, fines, and data leaks.
Native Google Analytics 4 (GA4) and Meta Integration
To maintain the highest security and data protection standards, we offer a native, firmly integrated GA4 and Meta connection.
This integration is:
- fully GDPR and TKG compliant
- Consent Mode V2 compatible (Strict Mode)
- implemented without third-party code or dynamic scripts
The system blocks all tracking libraries until the user provides explicit opt-in, and only then loads any libraries while respecting all consent signals.
Through the automatic GA4 connection, all relevant e-commerce and booking events (e.g. view_item_list, add_to_cart, purchase) are transmitted securely and in a structured manner.
Our Meta integration offers, in addition to the Meta Pixel, a connection to the Meta Conversion API (CAPI), which, through its direct server-to-server connection, can bypass common browser restrictions and provides improved performance data.
Additionally, all common UTM parameters are supported, allowing campaigns (e.g. from Google Ads or Meta Ads) to be fully tracked without GTM or third-party scripts.
→ See: Technical Specification: Google Analytics 4 (GA4) Integration
Custom Scripts
We understand the desire for maximum marketing flexibility and therefore also allow the embedding of custom scripts in a designated head or body area, making it possible to integrate your own analytics tools such as Google Tag Manager (GTM). By activating a custom script, the operator assumes full responsibility for compliance with legal regulations and the technical stability of the Booking Engine. The Meta and Google Analytics 4 integrations built into CASABLANCA, including the associated cookie consent management, will be fully deactivated in the frontend of your Booking Engine.
→ See: Reverse Proxy Support for the CASABLANCA Booking Engine